L’Oréal Paris Elvive TV Commercials
This was my first campaign for L’Oréal Paris and, while a big challenge, it was also one of the most significant and rewarding shoots I have ever done.
The campaign was shot in Los Angeles in March 2011 and both the TV commercial and the photo shoot were done in three days.
While that may not sound like too much of a challenge, we shot 14 different scenes over three 14– hour days and it was all done straight off a plane from Australia… so a whirlwind to say the least!
Luckily I had an incredible team around me and we managed to put together what I think is a pretty slick commercial. I was in good hands — this was the same team that work with all the other L’Oréal Paris ambassadors to create their beautiful campaigns for the brand.
The next challenge was to keep it all under wraps until we announced my new role as ambassador and launched the campaign in August. That done, it has been great to see the end result hit Australia and the feedback so far has been amazing! So… its all worth it!
